the brand LuciDuci, independent small label born in 2021, it takes its name from the initials ''LD'' of the founder Luciin La Duca.
Young Sicilian entrepreneur who wanted to launch into this new project to create a sweet clothing line (duci, in Sicilian dialect) that is, soft, soft and delicate in contact with your skin, to recall the kindness of garments produced with only natural raw materials.
The idea for the brand was born following careful research into the sector and the desire to move towards critical and ethical consumption, also supporting associations that promote sustainable fashion such as Rèn Collective and Vesti la natura.
A new fashion revolution based on some principles: buying less but quality products, purchasing natural or recycled fibers so as not to increase the production of waste that is difficult to dispose of and preferring the purchase of local products.
With LuciDuci we participate in this revolution of customs by combining it with the concept of Slow Fashion.
In fact, with the advent of multinationals and industrialization, the value attributed to local workmanship and tailoring has increasingly been lost.
Raising awareness of these issues is the brand's objective.
With the use of natural fabrics, however, we want to start an awareness work that concerns respect for the environment and the move towards a slow fashion that is more ethical, transparent, durable, quality and which does not change over time. In particular, the use of hemp fabric for its unique properties and for its history which has its origins in Italy but due to various legislative restrictions has been abandoned.
The unique characteristics of the product are linked to the research of the natural fabric used and its benefits for the skin.
A basic underwear product line, simple but convenient and comfortable, which does not change over time and which also offers sizes that adapt to every body type.
His signature testifies to the veracity of the brand.
